Our Story

Life

I began my business career developing real estate and creating life experiences for the discretionary individual. But the reality of life’s uncertainty hit when I underwent a quintuple cardiac by-pass surgery and realized I’d been given the rare opportunity to have a second chance at life.

My vision became crystal clear. My family was the center of my life and I vowed to cherish every moment with them while embarking on a whole new chapter just ahead.  Following my passion for wine I began making my first wines in 2008 and then launched Kent Price Wines with the 2010 vintage with winemaker (and good friend) Rudy Zuidema. I was eager to face the challenges ahead with the goal of reaching new heights not even imagined just a few years earlier

I saw the creation of Kent Price Wines as an everlasting expression of love and devotion to my family. And to graphically express these feelings I focused on developing a logo design representing five intertwined circles symbolizing my wife Andrea and our four children – Lauren, Rachel, Charlie and William – flowing together in a balanced and inseparable rhythm.

Rudy is an experienced winemaker and vineyard specialist with a history going back to 1990. Given Rudy's energy and expertise along with my passion and drive, together we have made a strong team. We share the common objective of producing the finest wines possible expressing each vineyard's specific characteristics and nuances.

In Life growing grapes is like raising a family. ”Having a set formula is close-minded and flexibility is the key to everything. We have to adjust based on what nature gives us throughout the year."

Looking back, I began to see winemaking and my career in real estate development as sharing a common core:

Whether it’s the vine you plant or the foundation you lay for a house it all begins with the ground. You start with the earth and create something that enriches people’s lives.

From our hearts to your glass!      

Kent Price
Proprietor